Free checklist · 25 checks · 20 minutes

The AI-Ready Lifecycle Audit

Find where revenue is leaking from your email and lifecycle program, and which parts are ready to automate with AI. It's the same checklist I use to start a client engagement.

  • Spot deliverability problems before they hurt your sender reputation
  • Find the gaps in your journey from signup to repeat customer
  • See which content and workflows AI can take over, and which it shouldn't

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What's inside

Five areas, five checks each.

01

Deliverability & list health

Authentication, sender reputation, inactive subscribers, and consent records.

02

Segmentation & data

Whether you segment by behavior and engagement, or send the same message to everyone.

03

Journeys & lifecycle stages

Welcome, onboarding, conversion, retention, and win-back, and which ones are missing.

04

Content & AI readiness

Which content can be produced or personalized with AI without losing quality.

05

Measurement & revenue

Whether you track email to revenue, or stop at opens and clicks.

Score yourself, then decide.

Each area gets a simple red, yellow, or green rating so you know where to start.

Élie Ashery

Built from 25 years of running these programs

I'm Élie Ashery, a fractional CMO. I've grown an email list to 500K subscribers, driven more than $10M a year in ad revenue, and cut content production time in half with AI. This audit is the first step I take with every client.

See my work